
Help the customer understand the next step
When a customer asks why testing costs money, they may not be trying to argue. They may just want to know what they get for the fee. They may also worry about a bill they cannot afford.
Start with the problem they want fixed. Explain what your shop will check, what it costs, and when you will call them. Make it clear that you will ask before doing more work.
The goal is a clear choice. The customer should know what they are saying yes to.
Ask what worries them
Ask what the car is doing and when the problem happens. Find out if someone has already tried to fix it. Then ask what worries the customer most.
“What is your biggest concern about getting this checked?”
The answer helps you give the right help. If they need the car for work, explain when you can give an update. If they fear a surprise bill, explain what they will pay and when you will ask for more approval.
Repeat their concern back to make sure you have it right. Do not guess what is wrong or promise the car is safe before it is checked.
Explain the fee in four steps
- Say what problem the customer wants checked.
- Explain what your shop will do first.
- Give the price and say what it covers.
- Ask if they want you to start.
“The first testing step costs $195. We will check this concern and tell you what we find. If it needs more testing or a repair, we will give you the price and ask before we do that work. Would you like us to start?”
The $195 price is just an example. Use your shop’s real price and explain what it includes. The first test may find the cause, or it may show which test is needed next. Be clear about that before the customer agrees.
Explain how testing differs from a free scan
A customer may bring a code from a free scan. Thank them and ask to see it. The code can give your tech a place to start, but it does not prove which part needs to be fixed.
“That code can help. We would like to see it. We still need to check what is happening on your car before we suggest a repair.”
Keep the answer simple. You do not need to put down the store that scanned the car. Explain what your shop needs to check and why.
Make sure the team knows what was approved
Once the customer agrees, record the concern, the work they approved, and the price. Note who can approve more work and how to reach them. Follow your shop’s process for keeping that record.
Booking a visit does not mean the customer has agreed to all testing. If more work is needed, explain what you found and ask before you start it.
Use the Diagnostic Approval Playbook for more examples. Then try the ten-minute team drill to practice the next call.
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